I recently coached a team that went through a 3-week program to build new ideas for their brand. They both were marketing-managers of a major consumer brand with a huge following but the company they work wanted additional revenue models to be developed. So, the first idea they came up with was complicated. It was so […]

When you coach teams that try to get their hands on their first business modeling session you start to think that they use  this as an excersize in filling in the blanks of all the 9 corresponding pieces. When I coach these teams, i start to tell them about the big picture. Show them some […]